Privacy policy

At Shams Beauty, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit or use our website, place an order, contact our customer service team, or interact with our services.

By using the Shams Beauty website, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

When you use our website or place an order, we may collect information that is necessary to provide our services, including:

Full name.
Phone number.
Email address, when provided.
Delivery address.
Billing information, where applicable.
Order details, including products, shades, quantities, and order history.
Information you provide when contacting our customer service team.
Information you provide when submitting feedback, complaints, or suggestions.

We may also automatically collect certain technical information when you visit our website, such as your device type, browser type, IP address, approximate location, pages visited, and information about how you interact with our website.

How We Use Your Information

We use the information we collect for legitimate business and service purposes, including:

Processing and fulfilling your orders.
Confirming your order details.
Arranging delivery and shipping.
Communicating with you regarding your orders.
Providing customer support.
Handling returns, exchanges, complaints, and suggestions.
Helping you choose suitable products or shades when you request assistance.
Processing payments through our payment service providers.
Improving our website, products, and services.
Preventing fraud, abuse, or unauthorized activity.
Complying with applicable legal and regulatory requirements.

Where permitted by law and where you have provided the necessary consent, we may also use your contact information to send you marketing communications, offers, promotions, or updates about Shams Beauty.

Information Sharing

Shams Beauty does not sell or rent your personal information to third parties.

We may share limited information with trusted service providers when necessary to provide our services, including:

Shipping and delivery companies.
Payment service providers.
Website hosting and technical service providers.
Customer service or communication platforms.
Other service providers that assist us in operating our website and business.

These parties may only receive the information necessary to provide the relevant service.

We may also disclose information where required by applicable law, legal proceedings, governmental authorities, or to protect the rights, safety, and property of Shams Beauty, our customers, or others.

Payment Information

When you make an online payment, your payment information may be processed directly by a third-party payment service provider.

Shams Beauty does not intentionally store complete payment card details such as full card numbers or security codes on its own systems.

Payment providers may collect and process payment information according to their own privacy policies and security practices.

Cookies & Similar Technologies

Our website may use cookies and similar technologies to improve functionality and provide a better browsing experience.

Cookies may be used to:

Remember certain preferences.
Keep items in your shopping cart.
Understand how visitors use our website.
Improve website performance.
Analyze website traffic.
Support marketing and advertising activities where applicable.

You may be able to manage or disable cookies through your browser settings. However, disabling certain cookies may affect some website functionality.

WhatsApp & Customer Communications

If you contact Shams Beauty through WhatsApp or another communication channel, we may receive and retain the information you provide during the conversation.

This may include your name, phone number, order information, questions, complaints, product preferences, or other information you voluntarily provide.

We use this information to respond to your request, provide customer support, assist with product selection, and manage your orders.

Communications through third-party platforms such as WhatsApp may also be subject to the privacy policies and terms of those platforms.

Product Recommendations

If you ask our team for help choosing a product or shade, you may voluntarily provide information about your preferences, desired product type, shade preferences, or other details relevant to your request.

We use this information only to provide the requested assistance and improve your shopping experience.

Our product recommendations are intended as general beauty guidance and do not constitute medical or professional advice.

Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

However, no website, online service, or method of electronic transmission can be guaranteed to be completely secure.

We therefore cannot guarantee absolute security of information transmitted over the internet.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing orders, providing customer service, handling returns and exchanges, resolving disputes, maintaining business records, and complying with applicable legal obligations.

When information is no longer required, we may securely delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.

Your Information & Your Rights

Subject to applicable Egyptian laws and regulations, you may have rights regarding your personal information, including the right to:

Request information about the personal data we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of personal information where legally applicable.
Withdraw consent where processing is based on consent.
Object to certain uses of your personal information where legally applicable.
Request assistance regarding the handling of your personal information.

Some requests may be subject to legal, regulatory, contractual, or operational requirements.

To exercise any applicable rights or ask questions about your personal information, please contact our customer service team using the contact information provided on our website.

Marketing Communications

If you choose to receive marketing communications from us, we may send you information about:

New products.
Special offers.
Discounts.
Promotions.
Beauty-related content.
Shams Beauty updates.

You can unsubscribe from marketing communications at any time by following the unsubscribe instructions included in the relevant communication or by contacting us directly.

Please note that even if you opt out of marketing communications, we may still contact you with essential service-related messages, such as order confirmations, delivery updates, or customer service communications.

Children’s Privacy

Our website is intended for general consumers and is not specifically directed toward children.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided us with personal information improperly, please contact us so that we can review and take appropriate action.

Third-Party Websites & Services

Our website may contain links to third-party websites or services, including social media platforms, payment providers, shipping companies, or other external services.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or services.

We recommend reviewing the privacy policies of any third-party service you choose to use.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, website, business practices, or applicable legal requirements.

When changes are made, the updated version will be published on this page.

The updated Privacy Policy will become effective from the date stated in the updated version.

If you have questions, concerns, requests, complaints, or suggestions regarding this Privacy Policy or the way we handle your personal information, please contact the Shams Beauty Customer Service team through the contact details provided on our website.

We will make reasonable efforts to review and respond to privacy-related requests.

Governing Law

This Privacy Policy is governed by the applicable laws and regulations of the Arab Republic of Egypt, including applicable data protection and consumer protection legislation.

Nothing in this Privacy Policy is intended to limit any rights granted to consumers or individuals under applicable Egyptian law.

Last Updated: 2026